Pop Art emerged in fashion of the 1960s and continued to influence every decade since. Richard Hamilton, a leading pop art advocate summed up this change, "Pop Art is Popular, Transient, Expendable, Low Cost, Mass Produced, Young, Witty, Sexy, Gimmicky, Glamorous, Big Business."
Then America's royalty introduced a new look with First Lady Jacqueline Kennedy. Manufacturers copied the simple suit dresses and women all over the U.S. began wearing the "Jackie" look.
Fashion designers picked up on punk rock's influence in the 1970s. High end designs incorporated safety pins, razor blades and extra zippers. In the 1980s, embellishments and excess became key thanks to soaps like Dynasty and Dallas. Big, padded shoulder pads soon appeared in all forms of women's fashions.