Boutique shops and chain stores became major clothing outlets in the 1960s. Blaring top 40 music, showcasing hip décor and relying on self-service, boutiques specialized in younger, junior sized clothing. Influenced by pop culture, fashions constantly evolved.
Several ready to wear designers became household names including Bill Blass, Donald Brooks and Oscar de la Renta. Clothes became simpler in line and cut and pantsuits were introduced.