A Board by Any Other Name
The Kennard Novelty Company produced the first commercial line of talking boards in 1891 and named it the Ouija (wE-ja). Soon the history of the Ouija became as controversial as the board itself.
In 1892, capitalist Washington Bowie assumed control, forcing out some original investors. Now known as the Ouija Novelty Company, Bowie named William Fuld company manager. Other talking board companies didn't stand a chance as trademarks and patents were on Fuld's side. A family feud even ensued.
Parker Brothers eventually bought the rights to produce the Fuld Ouija board and sold out to Hasbro in the late 1980s. The Ouija still mystifies today.